AI-Driven Revenue Marketing Leader

I Build Revenue Engines Powered by AI, Data & Demand Generation

Senior B2B Marketing Leader with 20+ years driving pipeline, demand generation, ABM and partner marketing across EMEA and the Americas.

View My Work Download CV

Trusted experience across LinkedIn, Hitachi, Schneider Electric, LiveTiles and Arctera.

+35%

Lead Growth

$100M+

Revenue Influenced

+1500%

Lead Gen Growth

0+

Years in B2B Marketing

$0M+

Revenue Influenced

0

Industry Awards

EMEA / AMS

Campaigns across EMEA & Americas

Hugo Faria

Porto / Ireland

About Hugo

From Campaigns to Revenue Systems

I'm a B2B marketing leader who turns strategy into measurable growth. Over the past 20 years, I've worked with global technology companies including LinkedIn, Hitachi, Schneider Electric, LiveTiles and Arctera, building campaigns, partner programmes and demand generation engines that support real pipeline and revenue.

My focus today is where marketing, data and AI meet. I build smarter workflows, automate repetitive processes, improve targeting and help sales teams focus on the right opportunities.

Strategy

Building GTM and demand generation plans

Data

Improving targeting, segmentation and reporting

AI

Automating workflows and scaling execution

AI & Data

AI-Powered Marketing Systems

I don't use AI as a shortcut. I use it to build better marketing systems.

AI Lead Management

Using AI and automation to improve lead routing, qualification, prioritisation and sales visibility.

n8n Automation Workflows

Building workflows that connect campaigns, CRM data, segmentation, follow-ups and reporting.

AI Core

Smarter ABM Targeting

Using data and AI to identify the right accounts, messages, buying signals and campaign journeys.

Marketing Intelligence

Turning campaign data into insights that help teams make better decisions and improve performance.

Experience

The Journey

A career built across global technology companies, international markets and measurable growth.

Selected Projects

Real campaigns. Measurable outcomes.

Selected work across global B2B technology brands, regions and buyers.

Arctera · EMEA + Global

Don't Lose It Campaign

+35% Lead Growth

Challenge

At Arctera, the Data Protection business needed to reposition Backup Exec in a highly competitive market while driving pipeline across SME and mid-market accounts globally. The challenge wasn't only awareness, it was moving prospects through the full funnel with clear value and urgency.

What I Did

I designed and executed the 'Don't Lose It' integrated campaign, combining paid media (LinkedIn + digital), high-converting emotional creative, webinars and gated content, and email nurture flows across the funnel. I also built an AI agent in n8n to validate ICP fit, score leads on behaviour and intent, trigger personalised follow-ups, and route qualified leads directly to sales.

Result

+35% increase in lead flow, +15% larger average deal size through better targeting and sales alignment, and +25% growth in marketing-sourced revenue. The AI automation layer significantly improved lead quality, conversion rates, sales alignment and pipeline visibility.

View Case Study

Arctera · Americas

Government ABM Campaign

High-Intent Pipeline Generated

Challenge

Expanding into the government and public sector in the Americas required a highly targeted approach. Traditional demand generation was not effective for this audience, long buying cycles, multiple stakeholders, and strict qualification criteria meant that only highly relevant, well-timed engagement would convert.

What I Did

I designed and executed a targeted ABM campaign focused on identifying and engaging the right accounts at the right moment. It combined a dedicated public-sector landing page, a webinar-led engagement strategy, LinkedIn campaigns aimed at government decision-makers, and highly personalised messaging aligned with sector challenges. Instead of broad targeting, the strategy focused on precision and timing so every interaction was relevant and contextual.

Result

+45% engaged accounts, $4.2M in qualified pipeline generated, and a 2.1× win rate vs. non-ABM efforts. The campaign also unlocked engagement from previously hard-to-reach stakeholders, strengthened marketing-and-sales alignment for ABM execution, and built a repeatable framework for public-sector campaigns.

View Case Study

LinkedIn · EMEA

Partner Campaign

+23% Adoption

Challenge

At LinkedIn I led marketing partnerships in EMEA. The KPI was partner adoption, research showed customers using one or more martech partners (HubSpot, Adobe and others) spent up to 3× more on LinkedIn advertising.

What I Did

I led a large EMEA-wide campaign in lockstep with the Americas team and the partners themselves. Together we produced eBooks, advertising assets and videos, then rolled them into an integrated email nurture program.

Result

Sales adoption rates of partner integrations grew by 23% across EMEA, directly supporting higher advertising spend from adopted accounts.

View Case Study

Hitachi Vantara · EMEA

Syndicate Campaigns

3x Pipeline

Challenge

As Field Marketing Manager for Data and Cloud at Hitachi Vantara EMEA, I needed to build an ABM motion that helped sales sustain a 3x pipeline coverage.

What I Did

I built content syndication campaigns with TechTarget and Gartner, eBooks, research and gated assets, and paired them with ABM landing pages targeting key accounts. Closing the loop, I ran a series of C-level roundtables with decision-makers from the target list.

Result

Multiple enterprise opportunities generated and a sustained healthy pipeline that allowed the EMEA sales team to consistently hit coverage targets.

View Case Study

Schneider Electric · Brazil

Energy University

7,467 Users

Challenge

Energy University offers free courses on efficient energy usage and conservation. In 2012, the platform had only 653 users in Brazil, far below the 2,000-user target set by global headquarters in France.

What I Did

With zero incremental budget, I integrated Energy University into every existing marketing action. We distributed brochures at events, embedded the platform into customer touchpoints, and launched a large-scale digital push across social media and direct marketing channels.

Result

By the end of 2013 we reached 7,467 users, more than 11× the previous year and well above target. The project earned the company's internal 'Best Practice of the Year' trophy.

View Case Study

Schneider Electric · Brazil

Go Green in the City

832 Applications

Challenge

Go Green in the City challenges students worldwide to design eco-friendly projects for cities. Launched in 2011, the program saw only 20 student applications from Brazil, disappointing global HQ.

What I Did

On a €5k budget, I built a campus campaign across top Brazilian universities, growing a qualified mailing list of interested students. I then activated HR's apprenticeship database with targeted direct marketing and a coordinated social media push.

Result

832 student applications submitted, a 41× increase over the prior year, establishing Brazil as one of the top contributing countries for the program.

View Case Study

Schneider Electric · Brazil

Schneider Electric Experience

3,650 Customers

Challenge

SEE was a three-day flagship customer event held across multiple countries to introduce Schneider Electric's solutions and connect customers with sales teams.

What I Did

I led all English-to-Portuguese translation, coordinated tradeshow construction, and built a fully functional 'smart city' inside the convention center to showcase the portfolio in a real-world context.

Result

3,650 customers attended, sales teams generated qualified pipeline, and the event won a major marketing award for Best Company Event of the Year from a leading Brazilian Marketing Institute.

View Case Study

LiveTiles · Europe

LiveTiles EMEA

+1500% Leads

Challenge

Following the GDPR rollout, LiveTiles Europe lost 95% of its database overnight. As part of a small new team, I had to rebuild the foundation, generate opportunities and feed the sales pipeline, fast.

What I Did

I drafted the GDPR policy, launched webinars and email nurture, and rebuilt the campaign and lead infrastructure inside Salesforce and Marketo. With clean data and CRM intelligence I tuned investment by market and tailored messaging by segment.

Result

Within 12 months, leads grew by 1500% with a 150% ROI, turning a post-GDPR rebuild into the strongest pipeline LiveTiles EMEA had ever produced.

View Case Study

Schneider Electric · Brazil

Energy Efficiency Month

€2M Leads

Challenge

World Energy Efficiency Day is a single-day moment. I pitched the CEO on expanding it into a full Energy Efficiency Month, a national campaign to lift awareness, customer engagement and sales.

What I Did

Across the month we ran direct marketing, social media, seminars, paid media, content (videos and storytelling) and press releases, a fully integrated 360º campaign coordinated with the wider team.

Result

75,000+ customers reached, €2M in qualified leads generated for sales, and press coverage placed in the country's leading newspapers and magazines. Recognized with the Aberje Brazil award.

View Case Study

Point of View

How I Think About Modern Marketing

01

Marketing is not just campaigns

Campaigns matter, but the real value is building systems that create repeatable pipeline.

02

AI is not magic

AI works best when it is connected to strategy, clean data, strong workflows and human judgement.

03

Revenue is the language

The best marketing teams don't only report leads. They show impact on pipeline, conversion and revenue.

Skills & Toolkit

Built across strategy, data & tech

Demand Generation & Revenue

ABMLead GenerationPipeline GrowthConversion OptimisationCampaign StrategyWebinarsEventsRoundtables

AI & Automation

AI Agentsn8nChatGPTClaudeGeminiClayPrompt EngineeringWorkflow AutomationAI Campaign OptimisationPlatinum Vibe Coding

Marketing Technology

HubSpotMarketoSalesforceGoogle AnalyticsGoogle AdsPower BITableau

Leadership

Team ManagementSales AlignmentStakeholder ManagementPartner MarketingGTM StrategyCross-functional Collaboration

Global Reach

Global Campaign Experience

I've planned and executed marketing campaigns across multiple regions and cultures.

From Brazil to Ireland, from regional campaigns to global technology brands, my career has been shaped by international markets, different buyers and complex B2B sales environments.

USASouth AmericaEuropeMiddle EastAustralia

Recognition

Award-Winning Work

Aberje Brazil Award

Energy Efficiency Month

Schneider Electric Best Practice Award

Energy University

Schneider Electric Global Bronze Award

Global marketing excellence

Testimonials

In their words

Recommendations from leaders, peers and managers across LinkedIn, Arctera, LiveTiles and Schneider Electric.

"His speed-to-insight and action made a real, measurable impact on campaign performance."

I had the pleasure of managing Hugo during his time as a Field Marketing Manager at Arctera. Hugo played a key role in bringing a major campaign to market for our Backup Exec business unit, and he did so with a level of ownership and execution that exceeded expectations. He has a sharp analytical mind and an impressive ability to review performance data, identify what's working (and what's not), and quickly optimize to improve results. Beyond his technical strengths, Hugo is an exceptional team player, collaborative, dependable, and genuinely invested in the success of the broader team.

Chelsea Gaspard

Demand Gen Leader, Arctera

Managed Hugo directly · Feb 2026

All recommendations sourced from LinkedIn

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Let's Connect

Let's Build Something That Drives Revenue

Whether it is demand generation, ABM, partner marketing, AI automation or a full revenue engine, I bring strategy, execution and commercial thinking together.

Email Me Connect on LinkedIn Download CV

Email

hugofaria23@gmail.com

Phone

+353 83 434 6741

Based In

Porto · Portugal