Energy Efficiency Month

€2M Leads

Customers reached

75,000+

Leads value

€2M

Award

Aberje Brazil

The Challenge

World Energy Efficiency Day is a single-day moment. I pitched the CEO on expanding it into a full Energy Efficiency Month, a national campaign to lift awareness, customer engagement and sales.

The Approach

Across the month we ran direct marketing, social media, seminars, paid media, content (videos and storytelling) and press releases, a fully integrated 360º campaign coordinated with the wider team.

The Result

75,000+ customers reached, €2M in qualified leads generated for sales, and press coverage placed in the country's leading newspapers and magazines. Recognized with the Aberje Brazil award.

Integrated CampaignPRDemand Generation

Campaign Artwork

Materials I created for this campaign

Energy Efficiency Month live event, keynote with customers and partners

Full-page press ad, 'Small changes today, big impact tomorrow'

Event invitation creative, 'You're invited' (variant A)

Event invitation creative, 'You're invited' (variant B)

Social media creative, 'Use energy smarter. Create a better tomorrow.'

Social media creative, 'Small changes today, big impact tomorrow.'

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