ClientLiveTiles
Europe
LiveTiles EMEA
+1500% Leads
Lead growth
+1,500%
ROI
150%
Timeframe
12 months
The Challenge
Following the GDPR rollout, LiveTiles Europe lost 95% of its database overnight. As part of a small new team, I had to rebuild the foundation, generate opportunities and feed the sales pipeline, fast.
The Approach
I drafted the GDPR policy, launched webinars and email nurture, and rebuilt the campaign and lead infrastructure inside Salesforce and Marketo. With clean data and CRM intelligence I tuned investment by market and tailored messaging by segment.
The Result
Within 12 months, leads grew by 1500% with a 150% ROI, turning a post-GDPR rebuild into the strongest pipeline LiveTiles EMEA had ever produced.
Marketing OpsMarketoSalesforceDemand Gen
Campaign Artwork