inLinkedIn
ClientLinkedIn
EMEA
ABM Campaign
Revenue Lift
Tiers covered
1, 2 & 3
Format
ABM + Nurture
Outcome
Targets met
The Challenge
As Field Marketing Manager for the B2B advertising team at LinkedIn EMEA, I needed to help sales deepen relationships with top customers and grow LinkedIn ad spend across all tiers.
The Approach
I designed a tiered program: an educational ABM track for tier-1 strategic accounts with videos, eBooks, webinars and bespoke events; and an email nurture + webinar program for tier-2 and tier-3 accounts. I owned all content end-to-end.
The Result
Sales hit targets across the campaign window, with measurable advertising revenue uplift from the targeted account list.
ABMField MarketingWebinars