Syndicate Campaigns

As Field Marketing Manager for Data and Cloud at Hitachi Vantara EMEA, I needed to build an ABM motion that helped sales sustain a 3x pipeline coverage.

I built content syndication campaigns with TechTarget and Gartner, eBooks, research and gated assets, and paired them with ABM landing pages targeting key accounts. Closing the loop, I ran a series of C-level roundtables with decision-makers from the target list.

Multiple enterprise opportunities generated and a sustained healthy pipeline that allowed the EMEA sales team to consistently hit coverage targets.